DynaMedia's thoughts on Branding & Positioning:
Nothing is more important than your brand. It is the sum total of how you are perceived in the market with your customer base as well as your prospects. And they will depend on their perceptions of your brand to determine their relationship with your company in the future. This we know for sure the stronger the brand the stronger the margins.
Positioning is about differentiation. It is about what separates your business from the competition in your space. While it is all but impossible to be all things to all people, you can occupy a position in the consumers mind by determining what flags your company waves, what your company stands for, and defining concisely why customers should do business with your company. At Dynamedia we’ll not only help define your position we will also keep you on track.